Success in today’s digital world requires adherence to a certain type of brand philosophy. As we become more and more connected to the internet, the way that we market our goods and products must change. Steve Lesnard is a high-profile marketer and entrepreneur with extensive experience in the industry. As a professional entrepreneur with deep roots in marketing, Lesnard has a few tips that any online marketing team could take to heart. Today, we’ll explore Lesnard’s advice for finding success in today’s modern marketing world.
When it comes right down to it, Steve Lesnard believes in the power of simplicity. No matter what goods or services you are selling, you should be able to boil down what you are offering into a catchy, easy-to-remember, concept. Consider Apple’s approach to marketing. Apple’s original iPod campaign revolved around the phrase, “10k songs in your pocket.” Succinct and powerful, Apple managed to boil down their product into a single phrase. Being able to communicate the power of your work without overburdening your audience is an exceptional and important tool. Take time to consider how you could better serve your customer with your products and then build your marketing campaign around that concept.
While messaging is important, being able to show your target demographic what you are offering is even more important. Nowadays, everyone has an HD screen in their pocket. It has never been more important to have something visual to enhance your marketing techniques. From Instagram videos to advertisements on YouTube, you have to be ready to put an immersive customer experience out into the world. If you are selling clothing, think of ways that you can showcase the fit and style of your product. If you are selling backpacks, showcase how effectively they operate in different environments. No matter what you are selling, create a visual element that intrigues and inspires your audience. Steve Lesnard believes in the power of visualization, so make sure that you take the concept to heart. Consider ways that you can breathe life into your brand in order to make it real for your audience, as this will be the easiest way to sell your product.