A Look At Some Of Grupo RBS’ Many Multimedia Holdings

Grupo RBS is a large media conglomerate that operates in the Brazilian states of Santa Catarina and Rio Grande do Sul. It owns and operates newspapers, websites, broadcast television and radio stations. It also owns a record company, logistics firm, and a book publisher. It also has a social trust organization, Fundação Maurício Sirotsky Sobrinho. The key person is Chairman of the Board Eduardo Sirotsky Melzer.

Founded in 1957, it started in the radio industry. Rádio Gaúcha started airing in Porto Alegre this year and five years later it was joined by a TV station, TV Gaúcha. It was in 1969 that Grupo RBS established its first newspaper, Zero Hora. Rádio Atlântida FM was inaugurated in 1973 which was its first FM radio station.

Fundação Maurício Sirotsky Sobrinho was established in 1982. This social investment organization was named after Grupo RBS’s founder. It looks to help build sustainable development in both states in which it operates. This includes providing educational initiatives for at-risk children and teenagers. It is based in Porto Alegre, Rio Grande do Sul, and has an additional office in Florianopolis, Santa Catarina, reports by meioemensagem.com

Group RBS social investment campaigns include For a Future Champion, Reading on Your Mind, Wearing Education, and the RBS Education Award – To Understand the World. The Education Needs Answers program started in 2012. This program has been recognised with the’Award for Outstanding Initiative in Education’ and the ‘Eplidio Barbosa Award’ by SINEPE. Grupo RBS has supported food banks since 1998.

Rádio Gaúcha got its start in 1927. Maurício Sirotsky Sobrinho and Arnaldo Ballvé bought this radio station in 1957, giving RBS its start. It started broadcasting by satellite in 1994, inaugurating Rede Gaúcha SAT. It offers content every day of the week through 152 affiliated radio stations.

It started opening online portals in the early 2000s when the leadership at Grupo RBS saw the impact that the digital age would have on its old-school holdings. These websites include Pense Imoveis, ClicRBS, Pense Carror, Predicta, and ObaOba. Another website, revistadonna.com, offers content for women such as lifestyle, beauty, and fashion. This website has over 100,000 Instagram followers.