It is important for consumers to be aware of all the options that they have when it comes to loans. They should be able to find things that are best suited for them. Unfortunately, many banks have made it quite difficult to obtain loans. That is one reason Equities First Holdings continues to gain steam in the financial industry. They work with people who may not be able to get a traditional loan from the bank. By doing this they are able to lend funds to people for any reason. Usually with traditional loans, the money has to go to a certain project; however, this is not the case with the stock-based loans that Equities First Holdings provide. They are also able to give a smaller interest rate than most banks would give. All of these things add up to Equities First Holdings being talked about in a positive manner.