Sergey Petrossov is not your average CEO, see, Sergey Petrossov has been able to rock with the best of them. He’s been associated with Jay-z, with Kim Kardashian, and with other celebrities. He’s been featured in prominent magazines and places. Sergey Petrossov is a Jetsetter and trendsetter, this is quite probably why he went ahead and created JetSmarter. Sergey Petrossov learned about the travails of private flight and wanted to make it a better experience. That is what he set out to do and this is what he has been able to accomplish.
But guess what? Prior to JetSmarter, he did more work. This work and practice are what led him to be able to create something as amazing as JetSmarter, he learned how to execute, how to align people and resources and how to create something that customers and other people would want. He learned about how to interact with people and to talk in a way that was worthwhile that would lead to better and greater things within the world.
Here are some other aspects of building something of value for the long-term, so you, too can be like Sergey Petrossov.
Give People Something to Connect With
Remember the experience that you sold through storytelling abo? This is where it comes handy. By showing people a story behind your product and demonstrating an experience, you are able to show them just what your product and service could do for them. That is the storytelling part.
The community part comes in when that experience starts evoking feelings of emotional resonance and relatability. For instance, when your content shows an experience that a customer may want to relive again and again, there are high chances that said the customer isn’t alone in feeling that way. There would be others just like them. When they all come together to connect with that feeling, they form the community behind your business.