Richard Lui’s JD.com is coming for Amazon

When talking about the e-commerce world in the 21st century, there is one company that stands out from the pack. Everyone, around the world knows what Amazon.com has to offer. Everyone in the world understands it’s the biggest e-commerce company because it offers things people need and things they didn’t even know they needed.

Richard Liu has seen what Amazon has done and managed to adapt that approach to his own company. Since JD.com has launched its IPO in the United States back in 2014, the company has managed to be valued at over $25 million.

The company has managed to find that kind of value because it made its way in China and the Asian rim by doing the same kind of thing. JD.com (often referred to as Jingdong) sells electronic devices, food, toys, books and anything else a customer can think of.

Like Amazon, Jingdong does not have a central hub where people can go shopping in person. What it does have is an e-commerce hub where people can shop from the safety and comfort of their own homes. They can go shopping when they are waiting in line at another store.

They can even go shopping when they are doing that shopping from their work. This is how e-commerce has managed to become successful and Liu certainly understands that. The CEO has managed to stand out from the pack by understanding what his customers are looking for. He’s someone who has taken his sociology degree and put it to very good use.

He’s someone who understands why a customer goes looking for what they are looking for. He’s able to know what people who go to JD.com are looking for, even if they don’t. That’s why the company is becoming as big as it is, in so short a time.

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