Whenever the name Luiz Carlos Trabuco Cappi is mentioned, Bradesco always comes to mind. The Brazilian executive has spent his entire career of close to five decades at the second largest bank in the country. Starting out as a clerk, he has over the years risen up the hierarchy and currently serves as the bank’s president and executive vice chairman of the board. Now widely considered one of the leading bank executives in Brazil, Luiz Carlos Trabuco Cappi has been the recipient of numerous awards and honors over the course of his extensive career at Bradesco.
Insurance Personality of the Year
Luiz Carlos Trabuco Cappi has twice been honored as the insurance personality of the year by Coverage magazine. During the two instances that he won the award, in 2003 and 2007, he was serving as the president of Bradesco Seguros, Bradesco’s insurance subsidiary. Both awards were in recognition of his exemplary work during certain stages of his six-year tenure in the position. While the company was already in a healthy position when he took over, he further improved its fortunes by increasing its share of all the policies held in the market to 25 percent. Additionally, the company’s value also doubled over the course of the duration that he served as its president.
Entrepreneur of the Year
In 2015, Luiz Carlos Trabuco Cappi was named the entrepreneur of the year in the finance category by Money magazine. The publication decided to issue him this honor following his pivotal role in engineering a $5.2 billion acquisition deal – the highest financial transaction of that year. The deal between Bradesco and London-based HSBC saw Bradesco take control of all the assets and clients of HSBC’s Brazilian operation in return for the multibillion-dollar payment. In addition to the high price tag, the acquisition deal caught the attention of many because of how much bigger it made Bradesco. To put things into context, before the acquisition HSBC Brazil and Bradesco were the fourth and second largest private bank in the country, respectively. While it was not exactly enough to make Bradesco bigger than the industry’s number one player, Itau Unibanco, it got the bank well within striking distance. Customer numbers swelled to over 30 million and the value of the bank increased to an estimated B$1.2 trillion.
Meritorious Citizen of Marilia
Luiz Carlos Trabuco Cappi Bradesco has over the years made a point not to forget his roots. Consequently, he has on numerous occasions given back to the community in his home city of Marilia, Brazil. In 2009, his loyalty and dedication to the city led to him being honored with the title of meritorious citizen of Marilia. Further, he has in the past extended this high degree of patriotism to the national level. For example, he greatly campaigned for the Christ the Redeemer statue in Rio de Janeiro to be included among the New7Wonders of World. Thanks in part to his contribution, the statue successfully got included in the list and is today viewed as the jewel in the country’s crown.
More on Luiz Carlos Trabuco Cappi
Luiz Carlos Trabuco Cappi was born on 6th October 1951 in the city of Marilia. He is a trained sociologist, having graduated with a degree in philosophy from the University of Sao Paulo. He also holds a master’s degree in Socio-Philosophy from the Fundacao School of Sociology and Politics of Sao Paulo. Much of what he knows today as a banker has been learned through direct and indirect experience at Bradesco.
Learn more about Luiz Carlos Trabuco Cappi: https://g1.globo.com/economia/negocios/noticia/sucessao-no-conselho-do-bradesco-foi-um-ato-planejado-diz-trabuco.ghtml