Category: Marketing

Evolution of Smooth: How EOS Outdid Chapstick and Became the Best Selling Lip Balm

Almost everyone is familiar with EOS lip balms (or Evolution of Smooth, as the company is properly called). They are orb-shaped, pastel-colored containers of fantastic smelling and unique lip balms. And they are everywhere. From the aisles of drug stores, Ulta and big box stores to celebs’ purses and beauty blogs, EOS lip balms are […]

Solvy’s Love Of Helping Students With Math

Math is a topic that is not for everyone. That said, there is no topic that everyone is going to do well at. However, math seems to be the one topic that a lot of people have trouble with. While people can do well with addition and subtraction, it can get a little difficult for […]