Steve Lesnard wrote an article on how to conduct the marketing of a new product in the technological era. The report stated that modern technology and social platforms are transforming the marketing world. They offer great beneficial opportunities, but at the same time, they can hinder production if nor handles in the right way. The companies that look at the two angels of new digital choices have an approach of putting clients at the central part. For fresh items and services to produce excellent results, they should clearly state the advantages associated with using the product, and they should focus on improving the lives of their customers.
Steve Lesnard wrote that for you to have a progressive introduction of a product and get the best results, you should follow the principles of “keep it simple to make it memorable” and “bring it to life to make it real”. For a new product to succeed it should clearly state the advantages the buyer will enjoy as well as the current and best options. You should make the efforts simple and concentrating on the best innovations and significant characteristics of communicating. In other instances, you have to identify one direction and follow it.
For example, Apple company concentrated on the comfortable advantage of creating a new answer to clients need on music, and it launched the iPod which enabled customers to carry more than ten thousand songs in their pockets. They embraced the best approach to communicating that was simple and offered the benefit of emotions.
Currently, the company of Apple continues to grow its look thus placing it with the aim of security and well being, by increasing its supervision on sports. Apples go on maintaining a simple business and providing clients with a reason to move to better and enhanced ways of living.
The second principle given by Steve Lesnard was on creating things to come to existence. The policy focuses on the experience of clients that you want to make a reality after understanding your idea. You should consider factors like how the products appear to be like on you, the role of the product, and its utilization.